In wrapping up this series on Facebook updates, ideas, best practices, I wanted to make sure we hit on a few things that haven’t been touched in the previous posts:

1. Be proactive about the way you yourself use Facebook. You as a consumer, you as a business owner, you as a job hunter – whatever role you play, be diligent and liberal with your own participation in the social space. Share things that will look good and appropriate and overall awesome on your own wall, that’ll help you “look the part” – for example, if you’re looking for a culinary job, become a fan of the Food Network page and share their videos to your own wall. You give them clicks and they give you some social street cred. Or if you’re starting a tailoring business – follow some designers and share the latest designs with your friends on your own wall. There’s something to be said for social karma – don’t blame anyone else for not seeing something special and connected in your online presence.
2. Post videos. Post photos. Posts Notes. Post links to the good stuff. On your own wall, or on your fan page, these are the types of posts that can be shared by others to their own space. Ask your fans to share – they want to help champion your cause, and giving them some guidance to spread the love is a win-win for everyone (remember #1?).
3. Be careful what you post, and be careful what you allow others to post. Check your Facebook settings to make sure no one can tag you in awkward or inappropriate posts, photos, or places. Be careful about the overall sentiment of your page – always griping about stuff? or the flipside, too cheerful or happyhappyhappy? Stay even keel and moderate about life, the universe and everything.
4. If you’re a business, use your page to promote others around you. With a Facebook fan page comes Facebook fan page responsibility. Social karma again comes into the picture as you “like” and promote your business neighbors, those folks in your area who are trying their best to make a living, too. Even helping your competitors to an extent (don’t get all crazy on this one, but think about possibilities) can payoff in the long term.
5. As much as you can, use web stats to see what’s working and what’s not. Google Analytics or your own hosts’ services might be enough, along with Facebook’s Insights page, to show you what/if people are clicking on when they want to click on you.
6. Lastly – have fun. This isn’t life or death. It isn’t rocket science. Sometimes it looks like it might be close – but seriously, this is the fun stuff. Enjoy, and that’ll have it’s own payoff as well.

Are there any other notes, ideas, suggestions you’d like to add? Leave a comment, and if you’re up for guest posting I’ll let you write it up to add to the mix. – thanks!